The tourism authorities are working hard to win back the Chinese tourists who have dropped in huge numbers since MH370 and the Sabah kidnappings.
It has been a difficult year for tourism in the country. The mysterious disappearance of flight MH370 where two-thirds of its passengers were Chinese nationals and the abduction of a Chinese tourist from a resort in Sabah early this year have made many Chinese tourists stay away out of fear and anger. Despite the setback, Malaysia seems on track to meet its Visit Malaysia Year 2014 (VMY) target of 28mil tourists. Now with the Year of the Festival 2015 around the corner, the country is going all out now to win back Chinese tourists who are a huge and important segment of the tourism industry.