Home > Lifestyle > People
Saturday May 17, 2014 MYT 1:45:00 PM
Saturday May 17, 2014 MYT 9:20:18 AM
Calvin Klein's latest campaign features Brazilian footballer Oscar dos Santos.
The up-and-coming Brazilian footballer is the latest athlete to show off his talents in a high-profile underwear and jeans campaign.
Footballer Oscar dos Santos Emboaba Jr, best known as Oscar when he plies his trade for Chelsea Football Club and the Brazilian national side, is something of a favourite with the fans.
Now he’s joining the ranks of some of football’s biggest stars, with a campaign for Calvin Klein shot especially for the Brazilian market in London by photographer Daniel Jackson.
It’s the first time the brand has created advertising especially for Brazil, and the images are designed to tie in with the multi-platform “Show yours. #mycalvins” digital campaign, which launched globally earlier this year.
The billboard and magazine ads are sure to get plenty of attention with the eyes of the world on the Selecao (as the national team is known by its fans) as Brazil hosts this summer’s FIFA World Cup.
Oscar, 22, is part of an established trend: 2014 Ballon d’Or winner Cristiano Ronaldo has modelled underwear for Emporio Armani, taking over from another (now ex) Madrid star, David Beckham, who of course now has his own intimates label with H&M.
Calvin Klein’s past roster of boxer-brief clad soccer models includes Japanese legend Hidetoshi Nakata and former Arsenal and Sweden winger Freddie Ljungberg. — AFP Relaxnews
Tags / Keywords:
Lifestyle, Football, Player, Calvin Klein
No retirement for Golden Age pop and country singer Johnny Tillotson
Making a ballsy move
Appetite for self-destruction
Men in white jackets have got our attention
Weekend indulgence at Serena Brasserie
Hometown heroes and hidden gems in debut story collection
Artists honour 'Usagi Yojimbo' creator with drawings from the heart
‘Bang Bang’ hits No.1 on music charts in Britain
Survey results of Malaysian travellers
20% calorie cut by 2025, pledge soft drink makers
Online abuse of women in Pakistan turns into real-world violence
The importance of hotel reviews
Bouchard, Radwanska beaten in China; Sharapova, Halep win
Copyright © 1995-2014 Star Publications (M) Bhd (Co No 10894-D)