Home > Lifestyle > People
Saturday May 17, 2014 MYT 1:45:00 PM
Saturday May 17, 2014 MYT 9:20:18 AM
Calvin Klein's latest campaign features Brazilian footballer Oscar dos Santos.
The up-and-coming Brazilian footballer is the latest athlete to show off his talents in a high-profile underwear and jeans campaign.
Footballer Oscar dos Santos Emboaba Jr, best known as Oscar when he plies his trade for Chelsea Football Club and the Brazilian national side, is something of a favourite with the fans.
Now he’s joining the ranks of some of football’s biggest stars, with a campaign for Calvin Klein shot especially for the Brazilian market in London by photographer Daniel Jackson.
It’s the first time the brand has created advertising especially for Brazil, and the images are designed to tie in with the multi-platform “Show yours. #mycalvins” digital campaign, which launched globally earlier this year.
The billboard and magazine ads are sure to get plenty of attention with the eyes of the world on the Selecao (as the national team is known by its fans) as Brazil hosts this summer’s FIFA World Cup.
Oscar, 22, is part of an established trend: 2014 Ballon d’Or winner Cristiano Ronaldo has modelled underwear for Emporio Armani, taking over from another (now ex) Madrid star, David Beckham, who of course now has his own intimates label with H&M.
Calvin Klein’s past roster of boxer-brief clad soccer models includes Japanese legend Hidetoshi Nakata and former Arsenal and Sweden winger Freddie Ljungberg. — AFP Relaxnews
Tags / Keywords:
Lifestyle, Football, Player, Calvin Klein
Malaysia U-16 footballers suffer defeat in AFF meet
Super League leaders Pahang wary of bottom side
Kelantan gun down Forces in Super League
CRC retain Cup with win over Sentosa
KL and Selangor just a match away from the final
‘Memory exercise keeps my mind active’
Home-cooked dishes, quaint decor among attractions for returning patrons at Nyonya restaurant
Former loan shark escapes gallows to start ice-cream factory
Fishing for your dinner
Food made with love
Google Play Movies is live
Venezuela troops occupy Polar food distribution warehouses
Oliver suffers Diamond Race setback, Fraser-Pryce wins
Copyright © 1995-2015 Star Media Group Berhad (ROC 10894D)(Formerly known as Star Publications (Malaysia) Berhad)