Better adex seen in H2

PETALING JAYA: Advertising expenditure (adex) is expected to improve in the second half (H2) of this year, as advertisers start adapting to the implementation of the goods and services tax (GST) and “start spending confidently” again.

According to Nielsen, year-on-year adex last month (inclusive of pay-television) was flat at RM1.1bil, which industry observers said was due to advertisers adopting a “wait-and-see” approach.