Tim Cook says Apple not aiming for specific China market share

Apple CEO Tim Cook attends the China Development Forum in Beijing, China, March 18, 2017. REUTERS/Thomas Peter

Apple Inc doesn’t have a specific goal for market share in China, where it faces the fiercest local competition anywhere, chief executive officer Tim Cook said. 

China has unique characteristics, in that its mobile payment market is well ahead of the US and local consumers have a greater willingness to change habits, Cook said at a panel discussion at the China Development Forum in Beijing. He added that Apple’s new research and development centres in the country should help the company reach China’s university community.