Understanding the psyche of today’s traveller

Testing 1,2,3: Expedia’s Innovation Lab enables the company to track how users feel when they go online to plan for their holidays on Expedia.com. — Handout

Expedia’s Innovation Lab – which tests user’s online responses – is coming to Singapore.

EXPEDIA is all set to launch a new Innovation Lab in Singapore this year, where it will use eye-tracking and facial-movement technology to understand how and why people choose their holidays.