Chinese clubs can be brand leaders, says Lagardere boss


LONDON (Reuters) - A Chinese club could one day be a bigger brand than Manchester United and it is only a matter of time before the Super League (CSL) challenges the English Premier League for world domination, according to leading sports marketer Andrew Georgiou.

Georgiou, the chief executive of Lagardere Sports and Entertainment, told Reuters in an interview on Monday that the world order was changing fast.

The Star Festive Promo: Get 35% OFF Digital Access

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Football

Soccer-Sterling joins Feyenoord until end of season
Soccer-Flick calls Atletico thrashing a 'wake-up call' as Simeone hails electric energy at Metropolitano
Soccer-Atletico hit Barcelona for four to take giant step toward Copa del Rey final
Soccer-Arsenal miss chance to go six points clear with draw at Brentford
Syahir’s quiet rise as Selangor’s midfield anchor
Midfield maestro Shitembi sets the tone for Kuching City’s charge
We will bounce back, says Negri fullback Ariff�
Soccer-Tottenham winger Odobert sidelined with ACL tear
Soccer-Real Madrid brace for pivotal fortnight with Real Sociedad and Benfica looming
Soccer-Tottenham not a big club, says former manager Postecoglou

Others Also Read