Chinese clubs can be brand leaders, says Lagardere boss


LONDON (Reuters) - A Chinese club could one day be a bigger brand than Manchester United and it is only a matter of time before the Super League (CSL) challenges the English Premier League for world domination, according to leading sports marketer Andrew Georgiou.

Georgiou, the chief executive of Lagardere Sports and Entertainment, told Reuters in an interview on Monday that the world order was changing fast.

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