Football

Puma sees Leicester football jersey demand soar after title win

Britain Football Soccer - Leicester City - Premier League Title Winners Parade - Leicester City - 16/5/16 Leicester fans before the parade Reuters / Phil Noble

BERLIN (Reuters) - German sportswear firm Puma has seen sales of Leicester City football jerseys rise fifteen-fold as a result of its winning the English Premier League title, chief executive Bjoern Gulden told a German paper.

Puma has provided the kits for Leicester, who were 5,000-1 outsiders at the start of the season, since 2012.

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