SHANGHAI/BEIJING (Reuters) - Five global public relations firms have made pitches to the Chinese government for a potential new campaign, four sources said, as Beijing tries to communicate more effectively with the West.
The competition by the leading Western PR companies comes amid intensifying scrutiny of Chinese companies abroad, a crackdown on dissent at home and rising tensions in the South China Sea.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!