Hong Kong fashion brand Giordano removes sexist ad after social media backlash

Hong Kong fashion brand Giordano has been forced to remove what has been described as a “sexist” advertising campaign for a new clothing line after mounting public outcry on social media.

The “Team Family Series” advert shows a family posing together with the wife wearing a T-shirt emblazoned with the word “Cook”, while the man’s shirt reads “Work”.