Amazon pushes into Southeast Asia with Singapore launch


An employee works at Amazon's Prime Now fulfillment centre in Singapore on July 27, 2017. -Reuters

SINGAPORE: Amazon launched its express delivery service in Singapore on Thursday, the US online retail giant’s first foray into Southeast Asia and a move that puts it in direct competition with China’s Alibaba.

Prime Now allows online shoppers in the affluent city-state of five million people to order a wide range of items from baby products to food, electronics items and beer.

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online reatailer , Singapore , Amazon

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