Philippines' adult entertainment king wins 'jolli' battle

Jollibee had accused Jolliville of unfair competition but the government said there was no evidence the property firm passed off its goods and services to be part of those of the fastfood giant.

Manila (AFP) - The Philippines' biggest fast-food chain has lost a long trademark battle against the nation's "King of Night Entertainment" to own the "jolli" brand, according to government documents.

Famous for fried chicken, hamburgers and spaghetti, Jollibee Foods opposed in 2013 the trademark registration of real estate firm Jolliville Holdings Corporation, saying it was "confusingly similar" with its name.