PETALING JAYA: As a public relations maven who is also fashion-savvy, Selina Yeop Junior always has her finger on the pulse of trends.
“Cycling is currently a popular recreational activity, so I must say Ride for Malaysia is in tune with what’s trending amongst Malaysians,” enthused Selina.
She was referring to the Ride for Malaysia initiative by Star Media Group and property developer Sunsuria Bhd.
According to Ipoh-born Selina, cycling was a big part of her growing up years.
“I used to cycle to school. My mother bought me a cool Shimano racing bicycle, while my brother was into his BMX.
“We spent evenings cycling around Lake Gardens in Taiping,” recalled Selina in an interview.
“Cycling is a great way to stay healthy since most Malaysians don’t fancy walking!
“With our fast-paced lives – particularly urban dwellers – connecting with our well-being will make all of us happier individuals.”
Selina added that Ride for Malaysia is a good platform to instil patriotism as it sees everyone coming together in the name of unity.
It also acts as a reminder that we are all Malaysians of different ethnicity living together, she said.
“We are one! Our race and religion are the different elements that make up the kaleidoscope of our beautiful country,” she said.
Brought up in a mixed parentage family, Selina considers it a blessing to experience two different cultures and traditions.
“My father is a Malay and my mother is a Chinese and we never fail to celebrate Hari Raya and Chinese New Year,” she said.
Paying tribute to her father who passed away last year, Selina said a valuable lesson he taught her was not to impose different cultural values on others.
“This is something that my parents emphasised while I was growing up, which was to not intervene with each other’s faith and beliefs.
“We should respect other people with different cultural backgrounds,” Selina added.
Aside from being the CEO for Salina & Associates PR and sitting on the board of several public listed companies, she is very active in NGO works as a member of the Women’s Institute of Management advisory panel.
Last year, Selina made a foray into fashion with Romyda_KL, a partnership with singer Ning Baizura.
Now, she’s realised her dream of creating her very own handbags.
“I have lovingly named my bags TheSelina, and I oversee every aspect of its branding and development,” she said.
The bags will be sold in London via an exclusive distributor.
Ride for Malaysia will be held at Sunsuria City in Putrajaya on July 30. There will be a 30km Fun Ride and a Family Ride of 5.5km.
To add merriment to the event, there will be lots of cash prizes and lucky draws.
The first 30 cyclists to clock in the best times will win cash prizes, and there are 10 foldable bicycles and other goodies for families and couples up for grabs, too.
For more information or registration, visit sites.thestar.com.my/rideformalaysia/.
For group bookings, please call The Star at 03-7967 1388 and ask for Events.
Ride for Malaysia will flag off at 6.30 am on July 30 at Sunsuria City. There is a Fun Ride of 30km and a Family Ride of 5.5km. For more info and registration see: http://sites.thestar.com.my/rideformalaysia