Samsung takes big leap forward with QLED launch


Lee and Elaine Soh, Samsung Malaysia chief marketing officer, at the launch of the new TVs in Paris.

PARIS: With a truly colourful event in every sense of the word in the city of love, electronics giant Samsung took a leap forward in TV viewing with the launch of its new QLED series.

The designer TVs, which have been hotly awaited for months, bring a new dimension to TV watching — you no longer just watch TV, you experience it. And the TV is no longer a set that sits in the living room, it is a part of a lifestyle design.

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