Not just another chat app

Big dreams: The founders of Hyperlab (left to right) Greenough, Teo and Sithasanan hope to expand into the region.

Hyperlab aims to provide brands with an effective consumer engagement platform centred around conversations

INSTANT messaging is said to present new marketing opportunities for brands as consumers look for a more personalised interaction with them. And if WeChat’s success in China as a platform and a mobile portal is anything to go by, observers note that there is plenty of room for brands to grow their engagement with consumers through instant messaging.