New brand for KL

(From second left) DBKL Executive Director (Management) Datuk Abdul Samad Lope Pihie, KL Tourism Bureau Advisory Board Member Datuk Seri Tunku Iskandar Tunku Abdullah, Amin Nordin, Pemandu Director (NKEA Tourism & SRI - Competition, Standard & Liberalisation) Dr Sarinder Kumari and Tourism Malaysia director-general Datuk Seri Mirza Mohamad Taiyab at the launch.

TO help position the capital as a destination of choice, mayor Datuk Seri Mohd Amin Nordin has launched a new brand identity for the city: “Kuala Lumpur: exciting. surprising. enticing. A City of Contrasts & Diversity.”

Amin Nordin said the new branding was a summation of the city’s key attributes and leveraged on its diverse attractions contrasted with Kuala Lumpur’s many old and new charms.