Maxis launches 'Rangkaian Kita Rangkaian Malaysia' campaign

From left: Maxis Bhd chief corporate affairs Mariam Bevi Batcha, chief sales & services officer Patrick Er, chief marketing officer Loh Keh Jiat, chief executive officer Gokhan Ogut, chief network officer Abdul Karim Fakir Ali and chief technology strategy officer Rob Sewell.

KUALA LUMPUR: Maxis Bhd has launched its new brand campaign, known as 'Rangkaian Kita Rangkaian Malaysia' (RKRM), "to empower all Malaysians and businesses in the country to be connected in every possible way, at all times.”

The campaign is driven by its evolution from a mobile telecommunications provider into a connectivity and digital solutions expert that offers solutions for every segment, powered by its leading 4G network and fibre coverage as well as the best 5G innovation, the company said in a statement.