Spritzer banks on strong branding to grow market share

Group managing director Datuk Lim Kok Boon (pic) told StarBiz that the company’s market share of about 40% could grow further due to its strong branding and aggressive market penetration plan.

GEORGE TOWN: Spritzer Bhd aims to grow its market share in the country to about 70% in five years from 40% now.

Group managing director Datuk Lim Kok Boon told StarBiz that the company’s market share of about 40% could grow further due to its strong branding and aggressive market penetration plan.