Survival of the fittest using fintech


Anand: Citi aims to digitise the processes of acquiring, servicing and engaging our customers and to allow them to transact online

PETALING JAYA: The financial technology (fintech) revolution that is taking place in the global banking scene represents the classic case of “the survival of the fittest”.

The need for the banking players to aggressively adopt fintech and to acclimatise themselves to the ever-changing pattern of customers’ needs, is pressing. Citi is one of the banks cognisant of the need to actively embrace fintech in delivering its service to its customers.

The Star Festive Promo: Get 35% OFF Digital Access

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
Business , Citi , online , banks , fintech ,

Next In Business News

Trump plans to roll back some tariffs on steel and aluminium�goods, FT reports
Hong Kong sees 25% increase in family offices
Strong domestic demand boosts Malaysia's GDP, narrows fiscal deficit to 3.7% - MOF
Gamuda Land reaffirms Malaysia focus, highlights 'Money Mari Home' initiative
Asian shares step back from record as tech jitters return, bonds rally
Oil set for second straight weekly drop as Iran risks recede
Broad selling drags KLCI lower at midday
Bank Negara: Ringgit up 3.9% against greenback in 4Q25
ISF unit bags RM10mil serviced apartment plumbing job
Malaysia's economy grows 6.3% in 4Q, above forecast

Others Also Read