Touch ‘n Go to introduce digital platform for retail activity


the official launched the New Touch ‘n Go Customer Service Hub at NU Sentral in Kuala Lumpur, yesterday..
KUALA LUMPUR: Touch ‘n Go Sdn Bhd will introduce a new digital platform which will be used in the sale and purchase medium nationwide in the next six months, in line with the move to further enhance cashless transactions at the community level.

Its chief executive officer Syahrunizam Samsudin said the platform, currently called Touch ‘n Go e-Wallet, was undergoing several evaluation processes by Bank Negara Malaysia before it could be introduced to the public.

He said the name had yet to be finalised and there was a possibility that it would be changed once it was officially launched next year.

“Our vision is to introduce this cashless payment system more deeply at the community level, not just at the city centre or shopping malls, but also at retail outlets close to the community.

“God willing, in the next six months, we will be launching this platform and we will see the reaction from the users by then,” he told reporters at the Touch ‘n Go Aidilfitri Open House in Kuala Lumpur on Thursday.

Syahrunizam said the pilot project for the platform was launched in Taman Tun Dr Ismail (TTDI) here two months ago in collaboration with the resident association, along with retailers, restaurant operators and TTDI Market traders, and the respond had been positive in terms of the system’s stability and user-friendly function.

During the pilot run period, Syarunizam said all the collaborating partners enabled the use of payment of goods purchased from their premises using the platform, which could be downloaded on smartphones.

He said the launch of the platform would be done in phases in order to educate the users on how to use the platform to make purchases.

“What we want to emphasise on our corporate strategy is to increase the number of centres using Touch ‘n Go cards, with the current focus of looking at the parking business, for example, while the retail sector will kick off together with our e-Wallet platform launch,” he added.

To date, Touch ‘n Go active users stood at an average of 18.5 million a year. - Bernama
 

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