Zurich Insurance Malaysia aims to be ‘outstanding’ with innovative plans

Smith: ‘The insurance industry does not have a reputation for being the sexiest and glamorous. Hence, we got to make ourselves outstanding in ways that we do our business.’SAMUEL ONG / THE STAR, 24TH JANUARY 2017.

KUALA LUMPUR: Five years after setting its footprint in Malaysia, Zurich Insurance Malaysia Bhd says being innovative and agile are key factors for growth in the competitive insurance industry.

Industry players should be accessible, approachable and adaptable, while trying to walk away from traditional concepts, said its chief executive officer Philip Smith.