* Is it a real authority? The “doctors” and “dentists’” and even “housewives” in commercials are paid actors.
* If it is a real authority, is the statement about the topic the authority has actual expertise in? Bruce Willis might be an expert in action movies, but why would I believe him when he recommends a certain brand of whiskey?
Already a subscriber? Log in
Get 20% OFF The Star Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
