L’Oreal Malaysia appoints new managing director

KUALA LUMPUR: Cosmetics firm L’Oreal Malaysia Sdn Bhd has appointed Malek Bekdache as managing director effective May 1.

The company said in a statement that with over 17 years of experience, Malek had held several positions at executive levels within L’Oréal group.

He joined the L’Oréal group in 1996. After successive marketing positions in France, he returned to Lebanon where he established a coordination office for the group in the Middle East.

In January 2000, Malek was appointed general manager of the consumer product division in Dubai before being selected as head of the same division in Lebanon. 

Finally, in 2007, he became managing director of the Lebanese subsidiary, where he strongly developed the group’s position to become leader of the Lebanese market.

In October 2008, Malek took a major challenge for the region with the launching of a new subsidiary in Egypt and the development of a regional industrial strategy.

In August 2011, Malek returned to Lebanon as managing director of the Lebanese subsidiary to build and develop a Levant hub. Under his leadership, L’Oréal Lebanon became L’Oréal Levant which, in addition to Lebanon, includes now Syria, Jordan, Iraq and Palestine.

Malek graduated from the University of Pantheon - Sorbonne, and holds a BA in International Economics.