Advertising & Media

How familiarity bias changes your perception

By Mark Reijman

* Estimate probabilities based on statistics, not on your own (recent) experiences

* Realise that frequency of promotion does not equal quality or attractiveness of a product

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Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

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