Emotions, information rule buyers’ decision

Impulsive move: Ang says trust is crucial, especially in business-to-business markets.

PETALING JAYA: Consumers buy products based on emotion, and then justify their purchases with logic, according to digital marketing expert Ang Eu Gene.

For example, he said, buyers were more impulsive than before and decide on their purchases based on emotions such as trust towards the brand or salesperson, or feelings of attraction towards the packaging of the product itself.