STEEP PRICE: Casio's smartwatch will likely be priced around US$400, Kashio said.
Casio is set to go head to head with Apple by launching its own smartwatch.
The Japanese brand is aiming to develop a "watch that tries to be smart" as opposed to a smart device, the Wall Street Journal reports, with the company focusing on comfort and durability for a release expected in the US and Japan in 2016.
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