When someone asks me to explain Pinterest, I could give them a generic definition and tell them it’s a way of creating and sharing visual bookmarks, or pins, in collections called boards.
But that doesn’t make me excited to join. So I like to describe it as a photo-driven social media platform of visually stunning wish lists — that ooey-gooey chocolate chip cookie you’ve always wanted to bake, that lacy wedding dress you are determined to wear and that sun-drenched vacation paradise perfect for a dream honeymoon.