Humble Bournemouth to stick to winning formula

Football - Yeovil Town v AFC Bournemouth - Pre Season Friendly - Huish Park - 28/7/15. Sylvain Distin of AFC Bournemouth before the game. Mandatory Credit: Action Images/Henry Browne/Livepic

LONDON (Reuters) - True to their humble roots Bournemouth have resisted the temptation to mark their new-found Premier League status with a splurge of spending, sticking to their principles as they prepare to mix it with the big boys.

The south-coast club, about to embark on the first top-flight campaign in their 116-year history, took the Championship by storm last season, scoring 98 goals as they won the title.