A global brand, Premier League looks to tend local roots


  • Football
  • Wednesday, 03 Jul 2013

Premier League chief executive Richard Scudamore arrives for a Premier League panel hearing in central London April 27, 2007. REUTERS/Toby Melville/Files

LONDON (Reuters) - English soccer's Premier League put a fraction of its riches into a scheme to support youth sport on Tuesday, seeking to underline a commitment to local communities its clubs are accused of taking for granted.

Flush with cash from a 5 billion pound television windfall, English clubs face pressure to cut ticket prices and familiar questions about their failure to produce gifted young players for the national team.

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