PETALING JAYA: Malaysia's most highly-sought for calendar is buff, burly and back in circulation.
Having gained prominence among netizens for its annual images of strapping firemen carrying out various duties, this year's calendar is also no different as it features firemen (big-)armed and ready serve the people.
From chainsaw-wielding, broad-shouldered officers in January to muscular, rain-soaked search and rescue personnel in April, the calendar highlights not only the officers' good physique but also the effort they go through to ensure the safety and security of the Malaysian public.
Although half of the calendar display officers posing with glistening biceps, the other half focuses on the difficult daily missions that the Department undertakes such as rescue missions at accident sites, quelling forest fires and airlifting victims from rugged mountain peaks.
The 2017 calendar also promotes female members of the force and depicts them carrying out tasks like motorcycle paroling and preparing to administer first aid.
Like previous years, all the calendar models are full time department staff.
And as per usual, the calendars are not for sale but used for internal circulation. Members of the public can try to get themselves a copy at its hosted public events - however, they run out fast and are in limited supply.
"For this year's calendar, we have mixed the themes. The images are of the department's machinery, firefighting missions, water rescues and forensics elements. It is to show that our scope of work includes duties outside our core business which is firefighting and general rescue services," Fire and Rescue Department Corporate Management division Senior Supt Norizan Saad told The Star Online.
He also explained the reasoning behind the calendar's athletic look.
"From mid this year and next year, we are promoting a "Let's Get Fit" programme. Hopefully the the abang-abang sado (muscular male officers) will show that we are a fit department," he said.
He added that the months which feature female officers as a part of the motorcycle rapid intervention (RIM) team and Emergency Medical Rescue Services (EMGS) show that within the department, men and women officers are equally important and carry out the same duties.
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