Mixing art with music

Celebrating artistic collaborations to come are Kickatomic Creative's Jaemy Choong (from left), Guinness Anchor Berhad marketing director Bruce Dallas, tattoo artist Lynda Chean, Tiger Beer marketing manager Tai See Wai and graffiti artist Kenji Chai.

ART and music lovers can rejoice. Tiger Malaysia is launching Tiger Translate, a platform that celebrates global creativity through exposure to different cultures and experiences.

Tiger Translate started in 2005 and is a multi-sensory fusion that creates unconventional collaborations between the arts, music and performances, all in one event.

Over the years, it has been held in countries such as Bangkok, Dubai, Sydney, New York, Dublin and Berlin.

At the launch, Guinness Anchor Berhad (GAB) marketing director Bruce Dallas said being the world’s No. 1 international Asian beer, Tiger Beer had always placed great emphasis on cultivating good relationships with hip, young and energetic consumers.

“In the last decade, Asia has risen to be the front-runner in arts and music with the emergence of various artists who are constantly pushing the envelope of creativity,” he said.

June 14 will see the coming together of musicians and artists in one showground — Kenanga City, Kuala Lumpur — where local indie music enthusiasts will witness four amazing acts featuring Editors from the United Kingdom, Chochukmo (Hong Kong), Manic Sheep (Taiwan) and local musician OJ Law.

On the art front, the event will see artistic collaborations between three home-grown artists - graffiti artist Kenji Chai, tattooist Lynda Chean, graphic designer Tsu Ann and Jaemy Choong from Kickatomic Creatives, will be performing before a live audience.

The artists are working with Tiger Beer to bring the arts closer to its consumers.

The artists have also been commissioned to design limited edition Tiger Translate beer bottle sleeves that will also be showcased at the event.

From staging a music showcase together with a live mural painting in Hoa Lo, Hanoi, to transforming a carpark into a living art gallery that showcased street art and music in Dubai, and a six-day street graffiti party in Ulaanbaatar, Tiger Translate has made waves in the creative front.

For more information on Tiger Translate and its past events, please visit www.tigertranslate.com.my