Home > Lifestyle > Health
Tuesday August 12, 2014 MYT 8:00:00 AM
Tuesday August 12, 2014 MYT 8:30:24 AM
by eric m. johnson
The New York Times may support high times, but that doesn't mean it won't take adverts from opponents of medical marijuana.
Supporters and opponents of a federal ban on marijuana took to the pages of The New York Times last weekend with full-page colour advertisements that highlight the fast-evolving debate in the US about medical and recreational drug use.
The advertisements followed The New York Times’ decision last month in a series of editorials to call for repealing the ban, the biggest US newspaper to do so. Opinion polls show a majority of Americans now back the legalisation of pot.
The ads are also designed to undercut pot’s decades-old association with the counter-culture and drop-outs by featuring people dressed in everyday working attire. In an ad in Sunday’s edition of the paper, Seattle-based Privateer Holdings features its medical marijuana website Leafly.com, which helps users to find pot dispensaries and to choose strains.
The ad depicts a woman jogger in Spandex gliding past a brownstone building as a crisply dressed professional man stands atop its steps with a bundle of papers under his arm. “Ian chose an indica cannabis strain to relieve his MS symptoms,” a bubble next to him says. “While fighting cancer, Molly preferred a sativa cannabis,” says the bubble next to the jogger.
Explaining the decision to use ordinary working people in the ad, Privateer Holdings’ chief executive, Brendan Kennedy, said: “This product and this industry are still depicted as sub-culture or counter-culture. That’s just not the reality.”
Last month, New York became the 23rd state to allow medical marijuana. In 2012, Colorado and Washington state became the first in the nation to approve state-sanctioned recreational marijuana for consumers aged 21 and older.
However, Saturday’s edition of The New York Times carried an ad from a group opposed to pot legalisation, Smart Approaches To Marijuana, and allied organisations. It featured a suit-and-tie-clad executive leaning over a conference-room table with a photo of a grinning, bandana-wearing hippy superimposed over his face. The word “Perception” is next to his flowing hair. The suit has the word “Reality.”
“The legalisation of marijuana means ushering in an entirely new group of corporations whose primary source of revenue is a highly habit-forming product,” the advertisement says.
Tags / Keywords:
New York Times, NY Times, medical drug use, repealing marijuana ban, legalisation of pot, medical marijuana
International Herald Tribune renamed International New York Times
New York Times Website Was Likely Hacked, Company Says
Ex-Microsoft manager plans to create first US marijuana brand
Eccentric Chinese recycling tycoon wants to buy New York Times
New York Probing How Banks Use Databases To Screen Customers
Sports stars meet Gangnam Style
Five handicraft entries win WCC awards
SOLD! Contemporary art sales break RM6.6bil mark for first time
Exhibition highlights paintings with embroidery pieces from old Chinese opera costumes
Memory complaints may signal dementia risk
Pick the brains of the 'world's best chefs'
All set for big money badminton league to thrill
Spook-tacular fun for Halloween
Islamic State presses assault on Syrian border town, Kurds warn Turkey
Copyright © 1995-2014 Star Publications (M) Bhd (Co No 10894-D)