Key trends to watch in 2015


J. Walter Thompson Sdn Bhd (JWT Kuala Lumpur) managing director Nicole Tan.

IT has never been more important for brands to understand change, with the speed of trends accelerating due to factors such as instantly-accessible information, globalisation and social media.

New York-headquartered marketing communications group J. Walter Thompson (JWT) has released The Future 100, a report featuring original analysis and insights on 100 key trends and cultural shifts to watch in the year ahead.

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