Kenanga aims to get Gen-Xers and Gen-Yers to invest

Lee: 'For us this is just the beginning and part of our programme to educate more people to invest.

Kenanga Investment Bank Bhd, which recently launched its KenTrade Trading Challenge, aspires to educate and inspire the Gen-X and Y group of individuals on the need to invest, and how to invest.

“For us this is just the beginning and part of our programme to educate more people to invest,” says Kenanga executive director and equity broking head Lee Kok Khee.