The art of the videogame trailer

Some of the concept art shown include this storyboard of Assassin's Creed IV's E3 trailer which was shown last year.

LOS ANGELES: Seen by many, yet rarely remembered, videogame trailers are an unheralded intersection between canny craft and glitzy marketing.

For all the careful creativity that shines through every frame of their short runtimes, these pieces of vital promotion are typically remarked upon only when they do something “wrong” in the eyes of fickle fans.