More US households subscribe to streaming than traditional TV, according to report

Streaming households now outnumber those with pay TV, according to a new survey. (Dreamstime/TNS)

For the first time, a higher percentage of households in the US subscribe to a digital streaming service than to traditional pay television, according to the results of a survey released by Deloitte.

Deloitte's 13th annual digital media trends survey found that 69% of respondents have at least one streaming video subscription, compared with 65% who have a traditional pay TV subscription. The finding underscores the continued popularity of services such as Netflix, Hulu and Amazon Prime, as more consumers become disenchanted with the high costs associated with cable and satellite packages.