Shawn Mendes fronts the campaign for Emporio Armani's new touchscreen and hybrid smartwatches. — AFP Relaxnews
The Italian fashion house has teamed up with the Life Of The Party singer to launch its first collection of touchscreen smartwatches, presented at the Emporio Armani spring/summer 2018 menswear show in Milan, Italy. As well as taking to the runway for the label, the 18-year-old Canadian stars in the campaign for this new collection.
He may only be 18 years old, but Shawn Mendes has already made his name on the international music scene, topping the Billboard 200 album chart twice. His second album, Illuminate, also topped the iTunes chart in no less than 65 countries. This kind of success makes the young star a prime choice of influencer among the public.
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