Seniors an overlooked technology market: report

Marilyn Lamm says she especially likes using her GrandPad for instant photos from her family. (Carrie Rengers/The Wichita Eagle/TNS)

Technology companies focus much of their product development and advertising on reaching young adults and teenagers. But they would be wise to not overlook those customers' parents and grandparents. 

A report released last month by Stamford IT consulting and research firm Gartner argued senior citizens comprise a vital market demographic and that tech firms could do more to meet older customers' needs.