Intel tries to fire up high-end PC demand with new memory chips

Super fast: Intel's new memory module is 14 times faster at loading a program from a standard hard drive.

Intel Corp is going back to its roots as a memory chipmaker in a bid to get consumers excited about high-end desktop computers.

The world’s largest chipmaker, whose processors power eight out of ten PCs sold worldwide – and provide the bulk of Intel’s revenue – is offering a new memory chip package it says will improve desktop performance in a way that consumers will notice and be willing to pay for.