GoDaddy in exclusive talks to buy Host Europe: sources

A NASCAR vehicle is seen parked out front during web hosting company GoDaddy's initial public offering (IPO) at the New York Stock Exchange April 1, 2015. REUTERS/Brendan McDermid/File Photo GLOBAL BUSINESS WEEK AHEAD PACKAGE - SEARCH 'BUSINESS WEEK AHEAD 31 OCT' FOR ALL IMAGES

LONDON: US website domain name provider GoDaddy is in exclusive talks to buy peer Host Europe Group (HEG) as it seeks to expand in higher-margin businesses beyond the initial set-up of websites, people close to the matter said. 

Arizona-based GoDaddy, the world's largest website address registrar, has branched into hosting websites itself for small businesses and consumers.