Samsung has bought Viv Labs, an AI startup that developed a voice assistant capable of responding to natural language, marking a clear step forward in the firm's artificial intelligence strategy.
According to Injong Rhee, CTO of Samsung's mobile communications business, the tech giant's aim is to offer customers the best user experience across all its products and in all situations. Beyond boosting the brand's upcoming smartphones, the Viv acquisition could potentially bring AI technology to all the South Korean tech firm's products (TVs, fridges, etc.). With Viv's technology, Samsung hopes to offer to its users a simplified and intelligent interface, and an AI-based virtual assistant that understands the user's context and offers the most appropriate and convenient suggestions and recommendations.
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