Malaysians are the most active Instagram users in Asia Pacific

Facebook-owned Instagram is one of the most popular visual-heavy social media apps globally. — LEE KAH LENG/The Star

Malaysians are the most active Instagrammers in Asia Pacific, according to the latest study by global research firm Kantar TNS.

The study shows that 73% of connected consumers in Malaysia – basically those who access the Internet via devices such as smartphones, tablets and e-readers – are now using the popular social media network.