Apple's baby iPhone is hitting the sweet spot with consumers

Little wonders: Apple's iPhone SE saw a successful second quarter in the US and in five European countries.

Many in the tech community questioned Apple's logic in unveiling a new iPhone with a 4in screen when the rest of the industry is making smartphones that are bigger than tablets, but the iPhone SE is proving a hit, particularly in Europe.

According to Kantar Worldpanel, whose research is based on responses from a worldwide panel of consumers, the proportion of people plumping for a new iOS handset rather than an Android in the US and in Europe's five main countries, has jumped noticeably over the past three months.