LONDON (Reuters) - Europe's leading pay-TV group Sky, known for splashing out billions of pounds on coverage of glamorous sports to keep an edge over its rivals, said on Wednesday it had identified the next big thing: drone racing.
Sky, which has 22 million paying customers in Britain, Ireland, Germany, Austria and Italy, plans to add elite drone racing to its portfolio of European soccer and Formula One racing in a $1 million (756,658.60 pounds) investment in the sport.
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