Under Armour leads Olympic marketing shake-up after 'rule 40' changes


Michael Phelps competes during the men's 200m butterfly preliminary heats in the U.S. Olympic swimming team trials at CenturyLink Center in Omaha, Nebraska, U.S. June 28, 2016. Mandatory Credit: Rob Schumacher-USA TODAY Sports/File photo

(Reuters) - Against a backdrop of the iconic five rings, legendary swimmer Michael Phelps sat on a United States Olympic Committee stage at a March media event in Los Angeles, telling reporters why he had arrived fashionably late.

He had been rushed by private jet from Baltimore, courtesy of his sponsor Under Armour, which had held its own media event the same day (a coincidence, the company said). Phelps called Under Armour-backed athletes a "family" and its chief executive Kevin Plank a visionary with "mind-blowing ideas."

The Star Festive Promo: Get 35% OFF Digital Access

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read