Social media 'influencers' pressed to properly reveal endorsements by US, UK bodies


  • World
  • Saturday, 16 Sep 2017

The UK

SAN FRANCISCO: United States truth-in-advertising enforcers have sent letters to supermodel Naomi Campbell, actresses Lindsay Lohan and Vanessa Hudgens and other celebrities asking whether they have paid deals to endorse products on the photo-sharing app Instagram.

The letters sent by the US Federal Trade Commission to 21 people with large Instagram followings represent an escalation of the agency's interest in so-called social media "influencers."

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