Newspapers aim to ride 'Trump Bump' to reach readers, advertisers

U.S. President Donald Trump speaks during a listening session with the Retail Industry Leaders Association and member company CEOs in the Rosevelt Room of the White House in Washington, U.S., February 15, 2017. REUTERS/Joshua Roberts

NEW YORK (Reuters) - The Trump administration's combative view of traditional news media as the "opposition party" and "fake news" is turning out to be the best hope in 2017 for newspapers struggling to attract more digital readers and advertisers.

The New York Times , the Financial Times, The Wall Street Journal and Gannett Co are building on the online readership they gained during the 2016 presidential election by marketing unbiased reporting as a sales strategy.