Sriwijaya XXVIII Festival struggles to attract tourists


Colourful culture: The festival in Palembang pulls out all the stops to woo the public. — The Jakarta Post/Asia News Network

Palembang: Sriwijaya XXVIII Festival – the latest iteration of South Sumatra’s premier cultural event held from June 16 to 22 around the iconic Ampera Bridge in Palembang – pulled out all the stops to woo the public with a host of colourful festivities showcasing local heritage, as well as the history of the titular ancient kingdom.

The festival’s lavish performances, which included a traditional dance extravaganza and a fashion carnival featuring the works of local fashion designer Eva Oktaviani, have struck a chord with local residents over the years.

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