Meet Bill Kong

Movie mogul: Kong is a major force behind some of the country’s biggest hits on-screen. — China Daily

He is unassuming and does not bind his discoveries to long-term contracts. But many of the talents he focuses on make it and they come back voluntarily to have another chance to work with him.

BILL Kong is the most unassuming movie mogul in China. He does not travel with an entourage. He wears the same jacket all the time or at least the same style and always carries a backpack, looking more like a high-school teacher than the owner of a major film production company (Edko Films).