PETALING JAYA: With only 47% of new PIN-enabled debit cards being picked by cardholders as at October, commercial banks in Malaysia have upped the ante over the past few months to encourage existing debit cardholders to replace their cards.
From delivery at no cost to customers, extended operating hours and self service facilities, much has been done to push the new debit cards to the customers. Other channels include ATM screen messages, statement inserts, SMS, email, internet banking and advertisements via various channels.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
