James: Representing country more important than monetary rewards

Outlook for Olympics broadcasters has muddied, with declining viewer numbers for the 2016 Games likely to put pressure on television advertising rates for future events.

PETALING JAYA: The road to Tokyo 2020 starts now with effective training programmes and public backing, besides financial incentives for those who raise the Jalur Gemilang.

While the National Sports Council’s (NSC) scheme offers an attractive RM1mil for an Olympic gold medal, former national shuttler and coach Datuk James Selvaraj said it was most important for athletes to “bear the country’s flag on their chest, play for the country and bring a medal home.”